Is your leadership customer focused?
Updated: Oct 13, 2020
As we work through the challenges of current times, don’t lose sight of your customers and ensure you are meeting their needs. After all, if you don’t, you no longer exist.
I am currently working with a team to help them identify their stakeholders/customers and ensure their focus in on the right ones. Also remember the “loudest are not always the most important”. We are using the model below to structure conversations. First segmenting stakeholders into providers of information/services and customers of services, those who make decisions/govern and those who have influence. The next step is prioritisation in each area and identifying those that are vital. (BTW - turns out the loudest aren’t the most vital for this team!)
If you would like some support to help our team re-focus on your customers, please get in touch.